When the action is in front of you, like billions of people around the world, you pull out your phone to record a short video. How did you capture the moment? Did you hold your phone sideways or vertically? If you held your phone upright, you’re like most people and are helping to accelerate a growing trend -- the rise of Vertical Video.
Today, the vast majority of content captured on smartphones is shot vertically. In fact, research has shown we hold our phones vertically 94% of the time. In line with this trend, we’ve seen Snapchat, Instagram Stories, Youtube Mobile and Facebook all move to embrace vertical content formats. Our expertise in creating visually engaging mobile-optimised Vertical Video Ad Campaigns dates all the way back to 2014 and is helping to generate phenomenal levels of engagement together with Lead Generation for our clients across key social platforms.
