Dubbed a ‘mega trend’ by the industry, digital video consumption is exploding. So it comes as no surprise that buyers have increased video ad spend to keep up with viewer habits. In 2018 UK advertisers spent more on video than banner ads for the first time, with a meteoric 46% year-on-year rise in video ad investment, meaning the format now accounts for over a third (35%) of display ad spend.
The attraction for advertisers is clear. Digital Video Commercials provide increased scope for creativity, allowing brand awareness and engagement with consumers to be driven through sight, sound, and motion. Not to mention, video formats also attract high CPMs for the sell-side, with major platforms such as Amazon now increasing investment in their video products. Our passion and track record for creating unique brand enriching Commercials is world renowned and ever in a state of refinement to current video marketing trends.
